Vans Off the Wall
Art Direction / Creative Strategy / DesignAlongside a team of brilliant strategists and socially minded wizards, I partnered with Vans to formulate and implement a creative strategy that ensured the brand’s story is told authentically across all social media platforms. Staying true to the die-hards while welcoming the next generation was our guiding star. Meeting our audience where they’re at was our ticket. Through partnering with the right creators and giving a platform to folks that lived the “off the wall” ethos we were able to increase followers and engagement and remind people that the Vans legacy is future-facing.
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@Vans Instagram
Engagement rate increased 5.1%
Instagram saw triple digit growth across reach, engagement, and posting volume. Engagement rate alone doubled in 2025.
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@Vans Instagram
Impressions increased 566%
By increasing organic posting and working with resonant creators, Instagram reached 149M fans in the first half of 2025.
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@Vans TikTok
Reach increased 596%
Working with over 40 creators and athletes led to a major uptick in views. TikTok reached more than 157M fans in 2025.
Vans is always pushing
As art director and creative leader on this endeavor my goal was to ensure that our audience was treated as more than just onlookers. They’re our muse and should be at the forefront of everything we do. From photography to the creators we worked with, I was there to help establish Vans’ social presence as a two-way invitation to go “off the Wall” and push culture forward. Empowering the global crew’s raw, youthful energy around skate, music, sneakers, and style. We used our platform as a stomping ground for the fans who make Vans the icon that it is.
